ESPN Dumps Ad Networks
ESPN is dropping its ad networks, MediaWeek reported today. MediaWeek suggests the sports publishing giant has decided to sever ties with ad networks because, like many publishers, the company sees ad...
View ArticleSearch for Branding – Learning to love the Click
Interesting article by Jack Neff at AdAge. For those of you without subscriptions, the premise here is that consumer package goods (CPG) companies are unhappy with search marketing. Not because they...
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Industry News: Yahoo Investors Blue over MicroHoo but… What’s that over...
Well it’s hard to avoid addressing the big news that broke yesterday evening in the world of search. YouTube engineer Geoff Stearns did indeed accede to his girlfriend’s pleas and got himself a...
View ArticleOnline Advertising: Will Google Prove That Size Does Matter In Measurement...
Google’s announcement of their new Ad Planner product today sounded innocuous enough: “To make your life easier, we’re introducing Google Ad Planner, a research and media planning tool that connects...
View ArticleOnline Advertising: Grasping an Ad Network’s Reach
One of the great things about search advertising is that there is a wealth of hard data out there that can tell you how many people are searching for a particular keyword before you bid on it. When you...
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Search Advertising: Is Google Using the Election to Set Up an Advertising...
Google has made a big to-do over several election related product launches lately – most recently with their dedicated Power Readers section of Google Reader that aggregates stories handpicked by Obama...
View ArticleSocial Media: Technorati Expands its Search Niche, Becoming Mini-Google
Technorati has always been a strange beast – neither fish nor fowl. Often mentioned in the same breath as Digg and Delicious it’s used by many passively as an aggregator of blog postings. Here’s how...
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Search News: YouTube Tests Embeddable Search Bar – Can Ads be Far Behind?
I think I have mentioned Google’s incredible …um…testiness before. They love to try out new ideas before sending them into perpetual beta (hello Gmail) or actually launching them as real offerings....
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Search News: Google Spreading Tentacles Wider into Ad Exchanges?
Rumor has it that in the near future, possibly within the next two weeks, we may see Google’s invitation only DoubleClick ad exchange marketplace door swung wide open to all buyers and sellers. This...
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POV: New YouTube Original Channels
In an effort to increase viewership, YouTube will launch hundreds of channels of original video in order to broaden the range of entertainment available. What will change? Similar to television in...
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